About Us 

Helping Service Businesses Thrive

We aim to make it easier for businesses to start, run and grow online. 

SKED is an appointment booking software company that aims to help independent service entrepreneurs showcase their work, engage with clients and expand business online. 

Learn more about the SKED platform

appointment booking software company


Founder Kelly-ann Bethel started SKED in Port of Spain, Trinidad after participating in a local chapter of Start Up Weekend. 


Over the years working with regional partners such as Start Up Jamaica, University of the West Indies, Caribbean Export, our team is committed to improving the digital landscape of the Caribbean region.

Industry Outlook

The tertiary sector contributes to approximately 70% of the Caribbean’s economy. Yet most e-commerce solutions focus on product based businesses. 

Though diverse, our niche is small and medium sized service-based businesses located in developing regions; Caribbean, Latin America, Africa. 

Our Promise

We understand that business owners are busy. Most importantly, we understand that making a transition to a new platform may be time consuming.

We ask questions, we check in, we train, we follow up. 

Yes, we are an appointment booking software company but more than that we are people. 

Moreso, we are committed to your business success.

Our Values

We are people people. 

This is our advantage, taking the time to go deep, to understand our customers and their needs. 

Our logo represents that and reflects our core value. 
The “wise pause symbol” is a reminder to entrepreneurs to stop running on E. Take the time to focus on the things that maybe less urgent but are critical for business growth.  


Winner PitchIT Caribbean Challenge. 
CMIP: funded by World Bank and Government of Canada

Investor Readiness Grant, Caribbean Export Development Bank

Web Summit, Bet a Start up 
Lisbon, Portugal

Afrobytes, African Tech Conference 
Paris, France

Cheers for our Founders!


Trinidad &Tobago

Kingston, Jamaica

Delaware, USA

For business enquiries or questions email us at